Beauty News: L’Oréal  buys Urban Decay cosmetics…

L’Oréal is thought to have paid $300-400m for the California-based company makeup brand Urban Decay. Urban Decay has been around since the 90s with bright packaging and products with names purple Asphyxia and stray dog and the famous Naked palette that lifted the profile of Urban Decay in the last years.

Tim Warner, the general manager of Urban Decay, said: “L’Oréal’s strong innovation capabilities and presence in every channel of distribution will enable Urban Decay to reach its full potential in the marketplace.”

What are your thoughts on this? Do you think the quality of the products will change?

Karla

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