Beauty & The Geek
Search Engine Optimisation
So…where to start, this is one of those grey areas where there is no definitive answer. There are things you can do to help improve your search engine rankings and I’ll be talking about a couple of things that you can do now to help improve your search results.
SEO is mainly about including the words which you’d expect people to enter into Google (or another search engine) into your blog posts so that when someone types something like “eyebrow blocking” your blog post appears high up in the results. So first of all we’ll talk about keywords and custom url names.
Keywords / Tags
These are the short descriptive words which you enter in the keywords or tags section when creating a blog post. They are words which describe your post which people are likely to enter into search engines. The trick is to be as specific as possible, so use words like ‘eyebrow’, ‘block’, ‘blocking’, ‘creative’, ‘sculpting’, ‘makeup’, etc. Try to avoid really generic keywords like ‘good’, ‘new’, ‘cheap’, ‘red’, etc.
Custom URL Names
Most blogs allow you to give your blog post a custom url name, so that instead of ‘site.co.uk/blog/posts/15782789’ you get ‘site.co.uk/blog/posts/creative-eyebrow-blocking-tutorial’. As you can imagine, the randomly generated string is not going to help anyone find your blog post, were as a well named url which contains your best descriptive keywords will help. It also helps to structure the keywords like I have into a readable title. The words that you use should be separated by dashes ‘-‘ not spaces, as URLs cannot contain spaces. Search engines such as Google will treat the dashes as if they were spaces, so don’t worry about that.
When I got Karla to do this it made a big difference to how many blog posts turned up in Google search results, and they were showing up on the first page a lot quicker too.
So what else can you do?
When you insert a picture into a post and you get the option of giving it a title, which is not displayed, or sometimes you can enter an Alt or alternative text, then again name the picture descriptively as that will help it appear in Google Images.
Blogs like Tumblr and Wordpress are very search engine friendly, and your posts will be quickly picked up by them. How quickly depends on how many visitors you have to your site and how many incoming links you have from other sites, the more the better. And the bigger the site that links to your blog, to higher you’ll go up Google’s ranking and the higher up the search results. You can instantly help to improve this by adding links to your blog from your social media, Facebook, Twitter, etc. and from any other sites you have profiles on, such as Model Mayhem.
Google changed the way it ranks sites recently so as to stop people spamming links to their site everywhere on forums, comments on blogs etc. This now means that they pay more attention to links from social networks, likes on posts, links from tweets which get a lot of retweets and which trend. So remember to put in the hard work from a social networking point of view, share your work, link to your blog posts, push, push, push…don’t just expect to add a couple of keywords and a custom url and sit back and watch the magic happen. As with many things in life, you have to work hard to get what you want.
One last thing I would recommend is not being tricked by these online companies that contact you via email and offer to get you to the top of Google overnight. There is no fast track to it. It takes time and following the tips above will help.